Senior Manager of Paid Media and Growth

Responsibilities

• Map consumer journeys across launch campaigns, repushes and always-on activity
• Lead annual, campaign and always-on media strategies, audience targeting and budget allocation
• Drive end-to-end media management across paid social, influencer, programmatic, retail media and performance marketing
• Manage platform partnerships, joint business plans and ad tech vendors
• Integrate platform-native AI tools into media execution and optimization
• Manage the paid media budget with forecasting, pacing and reconciliation with Finance
• Recruit, coach and develop a team of media experts

Requirements

• 10+ years in paid media strategy, planning and buying
• Bachelor's degree in Media, Marketing, Business or related field
• Deep omni-channel planning and buying knowledge
• Hands-on experience with Meta, TikTok, Google and major DSPs
• Retailer media networks and co-op media experience
• Track record managing large multi-market media budgets
• Strong measurement skills: attribution, incrementality, lift testing, MMM
• Demonstrated people leadership and team building

Preferred Qualifications

• Beauty, fashion, CPG or retail brand experience
• Platform certifications such as Meta Blueprint, Google or TikTok Academy
• Experience applying AI to media buying and optimization

Benefits

• Monthly Self Love Days at company discretion
• Premium medical, dental and vision coverage for employee and dependents
• Monthly coaching sessions with in-house Success Coach
• Employee discounts on all Huda Beauty products
• Quarterly product gifting

About the Company

Huda Beauty is a fast-growing beauty brand launched in 2013 by Huda Kattan, focused on a democratized beauty industry.