Senior Manager, Offline Media
Grüns
WorldwideFully remoteFull TimeSenior, ManagerMarketing & Advertising
USD 140,000–160,000 a yearPosted 3 hours ago3h agoApply link checked 2 hours ago
Why we think you can apply
- Hiring model
- Open worldwide · the employer states no country restriction
- Work from
- Anywhere, the UAE included
Posted 3 hours ago · apply link checked 2 hours ago
About the role
Responsibilities
- Relaunch and scale TV (linear + CTV) with Tatari, ramping spend on evidence
- Rebuild the podcast program: buying model, show selection, DAI vs. host-read strategy, promo-code attribution
- Scale direct mail profitably with partners
- Own offline measurement end to end using Haus geo tests, holdouts, surveys and promo codes
- Set and defend offline budgets and present scale/cut calls to leadership
- Hold agency and partner teams to KPIs and work with creative on TV, DM and podcast assets
- Build the quarterly test roadmap and the 2027 offline plan
Requirements
- 8+ years in performance or growth marketing
- 4+ years owning offline channels (TV, podcast, direct mail) brand-side at a DTC or subscription brand
- Experience scaling an offline channel from test to meaningful budget
- Experience managing partners such as Tatari, Oxford Road, Ad Results Media, PostPilot or Lob
- Designs and reads incrementality tests and calibrates MMM with experiments
- Knowledge of TV buying, linear vs. CTV economics and podcast buying
- Understanding of direct mail audience modeling and response curves
- Strong Sheets/Excel skills and comfort with Northbeam and post-purchase survey tools
Preferred Qualifications
- SQL/BigQuery
Benefits
- Base salary $140,000 to $160,000 plus bonus, competitive equity
- Comprehensive benefits, generous PTO, free Grüns product
About the Company
Grüns makes comprehensive, whole-food nutrition in convenient gummy form for daily grab-and-go use.
What we look for
- 8+ years in performance or growth marketing
- 4+ years owning offline channels (TV, podcast, direct mail) brand-side at a DTC or subscription brand
- Experience scaling an offline channel from test to meaningful budget
- Experience managing partners such as Tatari, Oxford Road, Ad Results Media, PostPilot or Lob
- Designs and reads incrementality tests and calibrates MMM with experiments
- Knowledge of TV buying, linear vs. CTV economics and podcast buying
- Understanding of direct mail audience modeling and response curves
- Strong Sheets/Excel skills and comfort with Northbeam and post-purchase survey tools
- SQL/BigQuery
SQLPerformance MarketingExcelGrowth MarketingDirect MailIncrementality TestingMarketing Mix ModelingPodcast AdvertisingTV AdvertisingBrand Tracking
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