Senior Manager, Performance and Growth Marketing
Madison Reed
WorldwideFully remoteFull TimeSenior, ManagerMarketing & Advertising
USD 140,000–145,000 a yearPosted 3 hours ago3h agoApply link checked 33 minutes ago
Why we think you can apply
- Hiring model
- Open worldwide · the employer states no country restriction
- Work from
- Anywhere, the UAE included
Posted 3 hours ago · apply link checked 33 minutes ago
About the role
Responsibilities
- Own new customer acquisition targets, budget and performance across owned and operated channels
- Build and execute the paid acquisition plan with a focus on four-wall growth
- Own the day-to-day relationship with the external performance media agency and hold it accountable
- Own acquisition forecasting and budget management, including CAC, ROAS and channel performance
- Manage media budget allocation across channels, weighting toward four-wall growth channels
- Lead, develop and mentor one direct report
- Build and run a testing roadmap across media, creative, audience and channels
- Use AI and automation to improve campaign performance and operating efficiency
Requirements
- Bachelor's degree
- 6+ years in performance marketing, growth marketing or customer acquisition
- Demonstrated ownership of an acquisition forecast, budget and result
- Experience managing an external performance marketing agency
- Strong expertise in paid search and paid social, particularly Google and Meta
- Financial and analytical capability including CAC, LTV, ROAS and performance modeling
- Experience managing meaningful annual media budgets
- Working knowledge of marketing analytics, attribution and measurement
Preferred Qualifications
- Experience across upper-funnel media such as TV, OTT, Direct Mail, OOH and Audio
- Familiarity with SEO, Affiliate and Referral channels
- Experience in an omni-channel business with four-wall retail or service
- Experience leading or mentoring at least one direct report
Benefits
- Comprehensive healthcare and 100% company-paid short and long term disability
- 401k participation and equity grants
- Continuing education contributions
- HSA employer contributions and FSA options
- Parental leave program and responsible paid time off
- Commuter benefits and complimentary products with discounts on services
About the Company
- Madison Reed offers at-home and in-salon professional hair color through its website and Hair Color Bar locations.
- The company is headquartered in San Francisco and is guided by the values Love, Joy, Courage, Responsibility and Trust.
What we look for
- Bachelor's degree
- 6+ years in performance marketing, growth marketing or customer acquisition
- Demonstrated ownership of an acquisition forecast, budget and result
- Experience managing an external performance marketing agency
- Strong expertise in paid search and paid social, particularly Google and Meta
- Financial and analytical capability including CAC, LTV, ROAS and performance modeling
- Experience managing meaningful annual media budgets
- Working knowledge of marketing analytics, attribution and measurement
- Experience across upper-funnel media such as TV, OTT, Direct Mail, OOH and Audio
- Familiarity with SEO, Affiliate and Referral channels
- Experience in an omni-channel business with four-wall retail or service
- Experience leading or mentoring at least one direct report
MarketingAnalyticsSEOGoogle AdsPaid SocialMeta AdsForecastingBudgetingAttributionPaid Search
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Madison Reed
SponsorWake up to a shortlist, not a search results page.
NeverApply scores every new listing against your CV, salary floor and visa. A handful of real matches by morning.
Get your daily matchesSenior Manager, Performance and Growth MarketingMadison Reed · free account, 30 seconds