Senior Manager, Retention and Lifecycle

Responsibilities

• Own 1:1 personalization across email, SMS, and direct mail channels
• Manage end-to-end automated lifecycle flows including welcome, post-purchase, and winback campaigns
• Transition the lifecycle program from manual production to an automated, AI-driven testing engine
• Build email and SMS list growth engines beyond standard on-site capture
• Evaluate and implement tools for customer data enrichment and actionable decision-making
• Lead an offshore production team focused on design, build, and QA

Requirements

• 5-8+ years of in-house experience in lifecycle, retention, or CRM at a consumer subscription brand
• Proven track record owning automated flows and one-off campaigns across email and SMS
• Experience running structured testing roadmaps with reported incremental impact
• Hands-on experience implementing personalization or data enrichment tools
• Proficiency using AI as a core component of building, testing, and reporting

Preferred Qualifications

• Experience working within a business model that includes both subscription and retail presence

Benefits

• Competitive base salary and bonus
• Comprehensive benefits coverage for employees and families
• Generous PTO
• Free Grüns subscriptions
• Wellness and health-centered perks

About the Company

Grüns provides simple, convenient, and comprehensive nutrition through nutrient-dense gummies formulated from 60 whole-food ingredients.