Senior Manager, Social Media - UAE Nationals Only

Responsibilities

• Develop and execute a comprehensive global social media strategy aligned with brand and commercial objectives
• Define brand translation across social channels to ensure a premium and consistent presence
• Oversee the delivery of compelling content and manage content calendars
• Establish and monitor social media KPIs to demonstrate ROI to senior stakeholders
• Provide strategic leadership for major brand moments, global partnerships, and events
• Lead, coach, and develop a team of social media professionals
• Manage global and regional social media agency relationships and influencer partnerships
• Monitor sentiment and identify actionable customer insights through social listening

Requirements

• 10+ years of experience in social media, digital marketing, or content strategy
• Proven track record of executing high-impact strategies that drive brand growth
• Experience operating in complex, global organisations
• Demonstrated success leading and developing high-performing teams
• Advanced knowledge of social media publishing, measurement, and analytics platforms
• Bachelor's degree in Marketing, Communications, Digital Media, or Business
• Excellent written and verbal communication skills in English

Preferred Qualifications

• Arabic language proficiency
• Experience within aviation, travel, hospitality, luxury, or lifestyle brands
• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator)

About the Company

Etihad Airways is the UAE's national airline, based in Abu Dhabi, focused on redefining the future of travel through innovation and exceptional customer experiences as part of its "Journey 2030" ambition.