Senior Marketing analyst

Responsibilities

• Design upper-level logic for marketing budget management and allocation models
• Develop and validate Early LTV metrics and models to support performance marketing decisions
• Build analytical frameworks and tools for performance diagnostics and growth opportunity identification
• Participate in the development of an internal AI-based analytics tool
• Provide analytical support for the unified BI layer including metric definitions and data validation

Requirements

• Experience with A/B testing
• Strong SQL skills for working with large datasets and complex queries
• Strong knowledge of mathematical statistics and experimentation methodology
• Understanding of performance marketing economics (LTV, CAC/CPA, ROI/ROAS, conversion funnels, cohorts, and attribution)
• Ability to build decision-making models and translate findings into business rules
• Strong spreadsheet skills (Google Sheets / Excel)
• Experience with BI tools such as Superset, Tableau, or Power BI
• English level B2+

Preferred Qualifications

• Python for data analysis and modeling
• Experience with forecasting, optimization, or budget allocation models
• Experience with Early LTV or predictive LTV
• Experience building automated analytical products or AI/LLM-based analytics tools

Benefits

• Remote opportunity to work full-time
• 28 calendar days of vacation per year
• 7 wellness days per year
• Professional training and international conference reimbursement (50%)
• Health benefits and medical insurance compensation
• Workplace organization reimbursement for home or co-working setups
• Internal gamified gratitude system for bonuses and merchandise

About the Company

Social Discovery Group (SDG) is a group of social discovery companies focused on solving loneliness and isolation through social entertainment platforms that connect people globally.