Senior Marketing Director

Responsibilities

• Define and own the company's comprehensive marketing strategy, operating plan, and budget aligned to pipeline and revenue goals
• Lead, motivate, and develop a high-performing marketing team
• Serve as a strategic thought partner to the CRO, CEO, and leadership team
• Build and scale a data-driven demand generation engine
• Design and execute integrated campaigns across digital, content, events, and social channels
• Champion a content-first marketing philosophy and drive high-quality content creation
• Incorporate AI tools and automation into marketing workflows and campaign execution
• Define the marketing KPI framework and build reporting dashboards for ROI visibility
• Own the company's brand identity, messaging architecture, and visual standards
• Manage social media strategy, including LinkedIn expertise
• Oversee the company website, SEO/SEM, and digital presence
• Own the strategy and execution for all conferences and industry events

Requirements

• 10+ years of progressive B2B Technology Services marketing experience (SaaS-aligned, IT consulting, or managed services)
• Demonstrated experience leading the marketing function at a company of 200+ employees
• Hands-on proficiency with Salesforce (SFDC), Pardot, and LinkedIn tools
• Proven track record of building pipeline through integrated marketing programs
• Experience setting, tracking, and reporting on a comprehensive KPI framework
• Strong content marketing and thought leadership background
• Experience managing and mentoring a marketing team
• Experience owning conference and event strategy, including budget and vendor management
• Willingness to roll up sleeves and 'do' in addition to directing

Benefits

• Health, Vision, Dental & Life Insurance
• Short & Long Term Disability
• Paid Parental Leave
• 3 Weeks Vacation, Sick Leave & Paid Holidays
• 401(K) with a 5% Employer Contribution
• Pet Insurance