Senior Performance Marketing Manager

Responsibilities

• Own paid acquisition strategy and execution across search, paid social, and new channels
• Own the paid media budget, channel allocation, pacing, and reallocation
• Run end-to-end campaign management: strategy, build, launch, optimization, and reporting
• Optimize accounts through keyword work, ad copy testing, and bid strategy
• Run a consistent testing cadence across creative, audiences, and landing pages
• Partner with product and design to improve landing page and funnel conversion
• Manage performance against CAC, LTV:CAC, CPA, and ROAS targets
• Report weekly on paid performance and test results
• Partner with the data team on attribution and conversion measurement

Requirements

• 6+ years in performance marketing or paid acquisition, consumer/B2C preferred
• Hands-on experience in Google Ads and paid social (Meta)
• Track record owning a paid budget of at least $1M annually
• Strong analytical skills and ability to build your own reporting
• Working understanding of attribution and incrementality
• Experience with subscription or freemium business models
• CRO instincts and landing page testing experience
• Clear written communication for leadership audiences

Preferred Qualifications

• Experience with Reddit, LinkedIn, YouTube, or TikTok ads

About the Company

• Boldin is a financial planning platform helping people make confident money decisions. The company has raised over $20M.