Senior Product Manager, Education

Responsibilities

• Define and own product vision, strategy and roadmap for Education
• Establish product goals, success metrics and KPIs
• Lead the product lifecycle from discovery through launch and iteration
• Evaluate build, buy, modernize or replace options for legacy platforms
• Partner with Engineering and Design to scope and sequence initiatives
• Establish instrumentation for enrollment, completion, conversion and retention
• Run experiments across acquisition, activation, upgrades and re-engagement
• Serve as key Product partner to Education leadership

Requirements

• 7+ years of product management experience including digital products or platforms
• Strong product judgment connecting customer needs, strategy and financial outcomes
• Knowledge of education technology or growth product experience
• Experience navigating legacy systems and vendor integrations
• Ability to prioritize and make trade-offs in a resource-constrained environment
• Excellent communication and executive presentation skills
• Bachelor's degree or equivalent experience

Preferred Qualifications

• Experience with certification or credentialing and online learning
• Familiarity with SCORM or xAPI, localization, or membership-based education models
• Experience with lifecycle marketing and personalization tooling
• Understanding of the CrossFit ecosystem or fitness industry

About the Company

• CrossFit is a fitness company with an Education line of business that offers learning programs and credentials.