Senior Social Media Manager (Global) - Dubai

Responsibilities

• Set and evolve Sokin's global organic social strategy across LinkedIn, X, Instagram, YouTube, and emerging channels
• Own the global social calendar and prioritization process
• Create platform-native social content including posts, carousels, short-form video, and scripts
• Identify and develop partnerships with fintech and finance content creators
• Lead community management and social listening to identify market shifts and audience sentiment
• Define KPIs and reporting frameworks for organic social, community, and creator activity
• Manage agency and production partners, including briefing and budgets
• Partner with Brand, Content, and Demand Generation teams to support go-to-market priorities

Requirements

• 6+ years of experience in social media, including at least two years in a senior or lead role within B2B technology, fintech, or financial services
• Proven experience setting social strategy and managing global channels
• Strong portfolio of platform-native content across written, visual, and short-form video formats
• Exceptional social copywriting skills
• Proven experience developing creator programmes end-to-end
• Strong community management experience, including engagement standards and social listening
• Hands-on experience with social publishing, listening, and analytics tools
• Strong analytical skills with the ability to interpret performance and turn insight into action
• Excellent project management and stakeholder management skills
• Comfort working within a fast-moving, global, and regulated organization

About the Company

Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. We are rapidly expanding with an established presence in EMEA, APAC, and North America.