Senior Social Media Manager

Responsibilities

• Execute and evolve organic social strategy across @nutrafol and @nutrafolmen brands
• Own the organic social content calendar from planning through publishing
• Develop social-first strategies for campaigns, product launches, and seasonal moments
• Write social-first copy for captions, scripts, hooks, and community responses
• Partner with Creative teams to develop and optimize content from concept to production
• Build authentic communities through social listening and trend monitoring
• Manage organic social budgets and oversee creators, photographers, and videographers
• Monitor channel performance and translate insights into actionable recommendations

Requirements

• 5+ years of experience managing organic social media for consumer, lifestyle, beauty, wellness, or CPG brands
• Proven experience executing social-first content strategies on Instagram and TikTok
• Exceptional social copywriting and storytelling skills
• Experience leading cross-functional campaigns with Brand, Paid Media, and PR teams
• Experience managing creator relationships, content productions, and campaign budgets
• Strong understanding of social analytics and performance insights
• Highly organized with exceptional project management skills

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Monthly wellness, internet, and cell phone stipends
• Annual learning & development stipend
• Free Nutrafol subscription

About the Company

Nutrafol is a pioneer in hair wellness, creating clinically tested products for hair growth. Using a multi-factorial approach, they target key root causes of hair thinning with a patented blend of vitamins, minerals, and natural ingredients.