Senior Specialist - Integrated Marketing Communication

Responsibilities

• Develop integrated marketing strategies (digital, promotional, and advertising) across traditional and digital channels.
• Manage marketing campaign budgets, media buying, and negotiations with digital platforms.
• Define and monitor KPIs to measure campaign effectiveness and ROI.
• Lead media planning and oversee coordination with suppliers and partners.
• Design and execute digital campaigns, including video, social media, and email marketing.
• Manage and supervise official social media accounts (Facebook, X, LinkedIn, Instagram, etc.).
• Oversee the design and production of promotional films, printed materials, and the annual achievement report.
• Analyze marketing processes and customer satisfaction to drive continuous improvement.
• Utilize AI and data analytics to optimize targeting and engagement.

Requirements

• Bachelor's or Master's degree in Marketing or a related field.
• Minimum 6 years of experience for Master's degree holders.
• Minimum 8 years of experience for Bachelor's degree holders.
• Advanced expertise in marketing content development and digital campaign measurement.
• Proven experience in media buying and activation management.
• Strong skills in graphic design and visual communication.
• Experience in marketing management, commercial aspects, and pricing strategies.

About the Company

The Roads and Transport Authority (RTA) is the government entity responsible for planning and managing transport and roads in Dubai.