Senior Strategist

Responsibilities

• Build and evolve brand platforms, positioning, purpose and tone of voice
• Conduct category, competitor, cultural and social listening research
• Shape brand narratives for GCC and MENA cultural and market nuances
• Define platform-native social strategies across major social channels
• Design creator and influencer partnership frameworks and metrics
• Turn campaign concepts into content ecosystems and regional moment calendars
• Write creative briefs and partner with creative and production teams
• Lead strategic pitches and present to senior client stakeholders
• Mentor and develop junior strategists

Requirements

• Full professional fluency in Arabic and English
• 5-8 years strategic experience in a creative, digital or social agency
• At least 3 years in social-first and content strategy
• Deep knowledge of Middle East social landscape and creator ecosystems
• Proven track record building brand platforms and content ecosystems
• Hands-on social listening and research tool experience
• Strong written and verbal communication and client presentation skills

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field
• Exposure to paid social, performance marketing or social commerce
• Familiarity with AI-assisted research and content planning tools

About the Company

Monks is the global, digital-first, data-driven unitary operating brand of S4Capital plc. Recognized across the industry for creative and AI innovation.