Senior User Acquisition Manager

CoinPoker

WorldwideFully remoteFull TimeSeniorMarketing & Advertising
Posted 4h ago

Why we think you can apply

Hiring model
Open worldwide · the employer states no country restriction
Work from
Anywhere, the UAE included

Posted 4 hours ago · apply link checked 4 hours ago

About the role

Responsibilities

  • Run and optimize UA day to day, managing and scaling a sizeable monthly budget across Meta, Google App Campaigns, TikTok, Apple Ads, in-app ad networks, and programmatic DSPs
  • Shape UA strategy and channel mix with data-backed recommendations
  • Test new channels, platforms, and targeting approaches to find growth sources
  • Build relationships with platform and network partners for support and beta access
  • Maintain and extend measurement setup including AppsFlyer, SKAN, postbacks, and fraud monitoring
  • Own the creative pipeline alongside the creative team, including concepting, briefing, and testing frameworks
  • Monitor competitor activity in poker, social casino, and mobile gaming
  • Work with creative and product on store conversion, including ASO and custom product pages
  • Hit targets on CPI and D7/D30/D90 ROAS, optimizing for cohort quality
  • Report weekly on spend, cohort quality, and forecast

Requirements

  • 5+ years in mobile UA, with at least 3 years in gaming
  • Experience scaling mobile titles through launch and early growth
  • Experience scaling large monthly budgets profitably against strict ROAS targets
  • Extensive hands-on experience with Meta, Google App Campaigns, TikTok, Apple Ads, and in-app ad networks
  • Knowledge of AppsFlyer, SKAN, and incrementality testing
  • Experience using LTV predictions to guide spend decisions
  • Comfortable running execution independently in a small, fast-moving team
  • Fluent English
  • ASO experience is a strong plus

About the Company

CoinPoker is an innovative crypto-poker platform where advanced blockchain technology meets the thrilling world of online poker, offering fast, secure, and transparent gameplay.

What we look for

  • 5+ years in mobile UA
  • 3+ years in gaming
  • Experience scaling mobile titles through launch
  • Hands-on experience with Meta, Google App Campaigns, TikTok, Apple Ads
  • Experience with AppsFlyer and SKAN
  • Fluent English
METATikTokUser acquisitionAppsFlyerMobile MarketingGoogle App CampaignsSKAN
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