Senior Vice President – International Marketing

Responsibilities

• Develop Aldar's international development marketing strategy across China, Hong Kong, Russia and emerging markets
• Lead the full international marketing mix, from ATL and digital to events, roadshows and launches
• Lead competitor analysis and HNW/UHNW buyer segmentation across priority markets
• Develop co-branded campaigns and partner activation with private banks and family offices
• Develop the broker marketing strategy and standards for fact sheets, presentations and toolkits
• Manage the international marketing budget and lead agencies and local market partners
• Coach and develop team members, building international and broker marketing capabilities

Requirements

• 12+ years of relevant experience in real estate development, destination or international marketing
• 4+ years of managerial experience in a related field
• Integrated marketing expertise across ATL, BTL, digital and events
• Strong commercial judgement and data-led decision making
• Proven strategy-to-execution track record managing agencies and budgets
• Strong senior stakeholder management and influencing skills

Preferred Qualifications

• Chinese and Russian language skills
• Master's degree or MBA

About the Company

Aldar is a leading real estate developer in Abu Dhabi, with international sales, development marketing, London Square and SODIC brands.