SEO Content Lead

Property Finder · Dubai

On-site · DubaiFull TimeLeadMarketing & Advertising
No salary statedPosted 9h ago

Why we think you can apply

Employer country
United Arab Emirates · Dubai
Hiring model
UAE-based role · the employer hires in the UAE
Work from
Dubai · on-site
Time-zone overlap
Gulf Standard Time · none needed

Posted 9 hours ago · apply link checked 1 hour ago

About the role

About the Company

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region's growing tech ecosystem. Since 2007, it has evolved into a trusted partner for developers, brokers, and home seekers.

Responsibilities

  • Own the content roadmap and prioritization across the full property journey
  • Apply deep LLM knowledge and agentic workflows to scale content output via AI
  • Manage and coach a distributed writing team, including interns
  • Build data-driven roadmaps using semantic SEO, topical maps, and query intent
  • Design AI-assisted production workflows with enforced quality gates
  • Partner with PR on digital PR and link-worthy assets
  • Maintain technical SEO fluency regarding crawling, indexation, and structured data
  • Pull and analyze data using SQL, BigQuery, GSC, and GA4 to instrument performance
  • Run content A/B tests with statistical rigor

Requirements

  • 7+ years in SEO/content with 3+ years leading multi-writer teams
  • Deep practical experience with LLM content systems and agentic workflows
  • Expertise in semantic SEO, entities, and topical maps
  • Experience with programmatic or product-led SEO
  • Hands-on data skills including SQL, BigQuery, GSC, GA4, and SEMrush
  • Proven track record as a player-coach
  • Strong prioritization and experimentation discipline

Preferred Qualifications

  • Arabic proficiency
  • MENA market experience, specifically in UAE real estate or classifieds

What we look for

  • 7+ years in SEO/content
  • 3+ years leading writing teams
  • Deep LLM/AI workflow experience
  • Semantic SEO expertise
  • SQL and BigQuery proficiency
  • Programmatic SEO experience
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