SEO Specialist

Responsibilities

• Execute tests and analyze data to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives
• Manage campaign budgets and estimate monthly costs
• Optimize copy and landing pages for search engine marketing
• Perform keyword discovery, expansion, and optimization
• Research and implement SEO recommendations
• Research and analyze competitor advertising links
• Conceptualize and execute link-building strategies
• Collaborate with development teams to ensure code meets SEO best practices
• Drive SEO in content creation by collaborating with editorial and marketing teams
• Optimize website architecture, content, and linking

Requirements

• Proven SEO and SEM experience
• Experience managing PPC campaigns across Google, Yahoo, and Bing
• Comprehension of performance marketing and online customer acquisition
• In-depth experience with website analytics tools like Google Analytics
• Experience with bid management tools such as Marin or Kenshoo
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript
• Knowledge of ranking factors and search engine algorithms
• BS/MS degree in a quantitative, test-driven field

Benefits

• Competitive rates
• Weekly payments
• Free training and upskilling
• Constant support and guidance from managers and mentors
• Clear schedules and guidelines
• Vibrant community support