SEO Specialist

Responsibilities

• Perform keyword research to optimize content and uncover new opportunities
• Provide SEO analysis and recommendations for website structure
• Execute and manage content development strategies
• Develop and implement link building campaigns
• Monitor web analytics dashboards and reports to recommend SEO strategies
• Implement and administer search engine programs like XML sitemaps and webmaster tools
• Monitor search performance across major channels to improve rankings

Requirements

• 5+ years of experience in SEO
• Experience with popular keyword tools (Google, WordTracker, etc.)
• Experience working with CMS environments
• Knowledge of HTML/CSS and website administration
• High-level proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using Google Analytics
• Ability to create easy-to-read reports relaying complex data sets
• Strong analytical, organizational, and project management skills

About the Company

inSegment is a full-service digital marketing and advertising agency based in Boston, focused on delivering quantifiable, high-impact marketing results through strategy, creativity, and engineering.