SEO/Digital Marketing Specialist

BENO · Dubai

On-site · DubaiFull TimeMid LevelMarketing & Advertising
Posted 4h ago

Why we think you can apply

Employer country
United Arab Emirates · Dubai
Hiring model
UAE-based role · the employer hires in the UAE
Work from
Dubai · on-site
Time-zone overlap
Gulf Standard Time · none needed

Posted 4 hours ago · apply link checked 3 hours ago

About the role

Responsibilities

  • Research and analyze trends to identify cost-effective SEM methods and SEO strategies
  • Implement strategies to increase inbound traffic and build online presence in target markets
  • Monitor website traffic and tweak SEO campaigns to rank in the first search results page
  • Monitor and report on progress and effectiveness of SEM campaigns and website
  • Work closely with other teams to achieve marketing objectives

Requirements

  • 4+ years managing organic search efforts in SEM
  • BS/MS degree in marketing or related field
  • Experience leading SEO/SEM, email, social media or display advertising campaigns
  • Experience with semantic core and keyword optimization
  • Experience reporting on SEO activities and maintaining website pages
  • Familiarity with CR, CTR, ROI, LTV and ARPU advertising metrics
  • Excellent spoken and written English and Arabic
  • Experience optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of analytics tools such as Google Analytics, Firebase and Hotjar
  • Experience setting up and optimizing Google Ads campaigns
  • Working knowledge of HTML, CSS and JavaScript

Preferred Qualifications

  • Experience in the vehicle renting industry

About the Company

Beno is focused on scaling its traffic and online brand footprint through search and content marketing.

What we look for

  • 4+ years managing organic search efforts in SEM
  • BS/MS degree in marketing or related field
  • Experience leading SEO/SEM, email, social media or display advertising campaigns
  • Experience with semantic core and keyword optimization
  • Experience reporting on SEO activities and maintaining website pages
  • Familiarity with CR, CTR, ROI, LTV and ARPU advertising metrics
  • Excellent spoken and written English and Arabic
  • Experience optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of analytics tools such as Google Analytics, Firebase and Hotjar
  • Experience setting up and optimizing Google Ads campaigns
  • Working knowledge of HTML, CSS and JavaScript
JavaScriptHTMLCSSAnalyticsDigital MarketingSEOGoogle AdsGoogle AnalyticsA/B TestingFirebaseKeyword ResearchHotjar
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