SEO/SEM Senior Specialist

Responsibilities

• Manage paid search campaigns across Google and other search/display platforms
• Plan and execute SEO strategy for onsite and offsite optimization
• Research keywords, competitors, and buyer personas to improve targeting
• Track PPC and SEO performance, analyze KPIs, and report results
• Optimize landing pages, ad copy, and campaign budgets for ROI
• Collaborate with marketing teams and web developers on SEO best practices

Requirements

• Experience in SEO and SEM/PPC campaign management
• Strong keyword research and web analytics skills
• Ability to monitor and improve core SEO KPIs
• Experience with landing page and copy optimization
• Familiarity with reporting, testing, and data analysis
• Ability to work with cross-functional marketing and development teams