Social Lead

Responsibilities

• Define and execute global social media strategy across major platforms
• Lead, mentor and grow a global social media team of about 4-6 members
• Own the content calendar aligned with campaigns, launches and executive communications
• Oversee influencer strategy and production agency relationships
• Own social media OKRs and present performance to leadership
• Coordinate with BU marketing, Strategy Office, Legal and Compliance

Requirements

• 4-8 years of social media experience, with 3+ years leading a team
• Marketing background with campaign and narrative thinking
• Track record of growing social accounts at scale for a global brand
• Strong project management and agency management skills
• Experience with Sprinklr or equivalent social management platforms
• AI-native workflow mindset
• Exceptional written and spoken English

Preferred Qualifications

• End-to-end influencer program management with legal and compliance workflows
• Executive communications experience
• Rebranding experience at a global company
• Crypto, Web3 or fintech knowledge

Benefits

• Study Growth Fund for professional development
• Internal events and global collaboration
• Career advancement and internal mobility

About the Company

• Bybit is a leading cryptocurrency exchange and digital financial platform serving over 80 million users. Established in 2018, it operates across more than 200 countries and regions.