Social Media Director

Responsibilities

• Lead, coach and develop the social team including Social Media Managers, Community Managers, and Content Creators
• Define and steward social and channel strategy across assigned brands
• Implement and maintain SLAs, moderation policies, and escalation flows
• Oversee risk and reputation management and crisis communications
• Act as a trusted strategic partner to brand teams and senior stakeholders
• Manage resource planning, recruitment, and team administrative processes
• Own the reporting framework and deliver actionable insights tied to business objectives
• Oversee the use and optimization of enterprise social tools like Sprinklr
• Manage vendor relationships and account-level social and content budgets
• Set the approach to AI adoption for the social discipline

Requirements

• Substantial experience in social media, organic strategy, and community management in an agency or brand environment
• Track record of leading social teams and managing performance across multiple brands
• Experience building and operating community management functions and moderation processes
• Proficiency with enterprise social management platforms (Sprinklr preferred)
• Strong client and senior stakeholder management skills
• Ability to navigate crisis communications and reputation escalation protocols
• Professional proficiency in Arabic and English (written and verbal)
• Deep knowledge of social platform features and GCC market dynamics
• Strong organizational skills to manage competing priorities

Preferred Qualifications

• FMCG experience (beauty, wellness, personal care, home care, or refreshments)
• Experience with paid social strategy and creator/influencer programs
• Familiarity with customer care workflows and CRM integrations
• Experience with social listening and brand tracking platforms
• Background in digital strategy or integrated media planning

About the Company

OLIVER is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. As part of The Brandtech Group, they leverage cutting-edge AI technology to revolutionize how work is created and deliver tailored solutions that resonate deeply with audiences.