Social Media Executive

Responsibilities

• Support the planning and execution of Emirates Woman's social media strategy across key platforms
• Create, schedule, and publish engaging social-first content, including Reels, TikToks, Stories, carousels, and short-form videos
• Manage the social content calendar to align with editorial features, campaigns, and events
• Write compelling, on-brand captions and adapt editorial content into platform-native storytelling
• Edit video content using tools such as CapCut, Canva, or Adobe Express
• Collaborate with editorial, fashion, beauty, commercial, and video teams
• Capture content at shoots, events, launches, and interviews
• Monitor social trends and competitor activity to identify growth opportunities
• Track performance metrics and use insights to optimize content
• Support the delivery of branded content and partnerships

Requirements

• Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube Shorts
• Short-form video editing skills (CapCut, Canva, Adobe Express, Premiere Rush, or similar)
• Ability to write clean, engaging captions and social headlines
• Basic understanding of social analytics and performance tracking
• Good eye for luxury visuals, fashion imagery, and beauty content
• Knowledge of current fashion, beauty, culture, and lifestyle trends
• Strong organizational skills for managing a content calendar
• Excellent written English
• Proficiency in Microsoft Office and Google Workspace

About the Company

Established in 1979, Motivate Media Group is the region's leading multi-platform content producer. Its portfolio includes award-winning print and digital titles such as What's On, Emirates Woman, and Gulf Business, producing content across video, digital media, cinema, events, and influencer marketing.