Social Media Manager - Starbucks MENA
Alshaya
On-siteFull TimeSeniorMarketing & Advertising
Posted 4 hours ago4h agoApply link checked 3 hours ago
Why we think you can apply
- Employer country
- United Arab Emirates
- Hiring model
- UAE-based role · the employer hires in the UAE
- Work from
- The employer's office · on-site
- Time-zone overlap
- Gulf Standard Time · none needed
Posted 4 hours ago · apply link checked 3 hours ago
About the role
Responsibilities
- Develop and lead organic social media strategy across all Starbucks MENA channels
- Build annual and seasonal social media roadmaps aligned to business priorities
- Own the social ecosystem across Meta, TikTok, Snapchat and YouTube
- Develop always-on organic content strategy and content pillars for MENA audiences
- Drive follower, engagement and reach growth through experimentation and optimisation
- Manage the Community Management team and engagement frameworks
- Define KPIs, analyse performance and present recommendations to senior stakeholders
- Monitor Gen Z and Millennial trends and consumer insights across MENA
- Partner with Performance Marketing, PR, Loyalty and Creative teams and manage agencies and creators
Requirements
- 5-7+ years in social media, digital marketing or content strategy
- Experience managing multiple large-scale social media platforms for a consumer brand or agency
- Strong understanding of social media strategy beyond content publishing
- Proven track record growing organic audiences and engagement
- Experience managing agencies and creative partners
- Arabic speaker preferred
Preferred Qualifications
- Experience working across multiple markets
- Experience within FMCG, retail or lifestyle brands
About the Company
- Alshaya Group is a leading brand franchise operator with a portfolio of global consumer brands, including Starbucks.
What we look for
- 5-7+ years in social media, digital marketing or content strategy
- Experience managing multiple large-scale social media platforms for a consumer brand or agency
- Strong understanding of social media strategy beyond content publishing
- Proven track record growing organic audiences and engagement
- Experience managing agencies and creative partners
- Arabic speaker preferred
- Experience working across multiple markets
- Experience within FMCG, retail or lifestyle brands
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Alshaya
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NeverApply scores every new listing against your CV, salary floor and visa. A handful of real matches by morning.
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