Social Media Specialist

Responsibilities

• Support the execution of social media strategy across Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok, and Snapchat
• Track performance metrics including reach, engagement, and follower growth
• Execute paid social media and follower campaigns
• Manage the social media content calendar and scheduling
• Monitor community engagement and support responses to comments and messages
• Build relationships with influencers, content creators, and agencies
• Collaborate with internal departments to align content with corporate initiatives
• Ensure brand consistency and tone of voice across all touchpoints
• Coordinate influencer and content creator partnerships
• Support social media coverage of company events and route launches
• Maintain relationships with social media management and analytics tool providers

Requirements

• Bachelor's degree in Marketing, Communications, Digital Marketing, or equivalent
• 5+ years of progressive experience in social media management or digital marketing
• Proven track record of growing brand presence on social media
• Strong command of social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Sprinklr)
• Strong content creation, copywriting, and basic photo/video editing skills
• Proficient in Microsoft Office
• Working knowledge of SEO, influencer marketing, and emerging digital trends
• Experience in community management and online reputation management
• Fluent in English (Arabic is an advantage)
• Knowledgeable in social media platform policies and data privacy regulations