Specialist - Brand & Social Media Marketing

Responsibilities

• Collaborate with Marketing Manager to lead and shape all marketing campaigns across the business portfolio
• Develop and implement marketing campaigns to integrate all marketing channels
• Oversee the planning and execution of multi-channel campaigns including events, PR, OOH, digital, social, print and web
• Track, measure and analyse campaign performance
• Drive the alignment of brand messaging and tone across all platforms
• Manage website and email communication strategies
• Oversee social media for 15 channels across the property portfolio
• Coordinate and execute offline marketing efforts including PR, OOH, DOOH, brochures and other collateral
• Organize and manage the execution of internal and external events
• Manage third party agencies and vendors

Requirements

• Bachelor's degree in marketing or related qualification
• 4+ years' experience in a B2C marketing department

About the Company

Al Ghurair is a leading diversified family business group in the Middle East, founded in 1960 with operations spanning six key industry sectors: Foods and Resources, Properties, Construction and Services, Energy, Mobility, and Ventures.