Specialist, Product Management - Bancassurance, Consumer Banking

Responsibilities

• Collaborating on the concept, development and implementation of marketing plans and strategies and promotional programs driving Banca sales and interest
• Taking ownership of and evaluate marketing campaigns, advertising, and optimization metrics to ensure campaigns are effective
• Planning and organizing customer / internal staff event for promoting Banca with fresh & new ideas
• Collaborate with frontline to align on objectives, campaigns, and go-to-market plan
• Develop customer communication plans aligned with brand standards
• Facilitate communication and information exchange between bancassurance, insurance partner, and frontline

Requirements

• Experience with at least 5 years of marketing area, familiar with insurance/Bancassurance is an advantage
• Self-motivated, independent, strong sense of ownership with ability to work in a team environment
• Strong interpersonal, problem solving skills to communicate & manage various of stakeholders and meet deadlines with attention to detail
• Analytical capabilities and data-driven mindset
• Budget planning and management experience
• Content, digital, and social media marketing experience
• Strategic and creative mindset with can-do attitude
• Proficient in English and Chinese
• Positive personality, able to work independently and in a team

About the Company

DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. Recognized for its global leadership, DBS has been named "World's Best Bank" by Global Finance, "World's Best Bank" by Euromoney and "Global Bank of the Year" by The Banker.