Sr. Manager, eCommerce, Direct-to-Consumer (DTC)

OLIPOP

WorldwideFully remoteFull TimeSenior, ManagerE-Commerce
USD 135,000–155,000 a yearPosted 3h ago

Why we think you can apply

Hiring model
Open worldwide · the employer states no country restriction
Work from
Anywhere, the UAE included

Posted 3 hours ago · apply link checked 2 hours ago

About the role

Responsibilities

  • Own the DTC P&L, growth and revenue performance across drinkolipop.com
  • Develop and execute end-to-end DTC strategy with the VP, eCommerce
  • Own omni-channel CRM, lifecycle marketing and loyalty strategy
  • Manage Affiliate and Social Commerce programs, including TikTok Shop
  • Lead large cross-functional initiatives in a matrixed environment
  • Use data and testing to improve acquisition, engagement and LTV
  • Communicate performance and recommendations to senior leadership

Requirements

  • 12+ years of DTC, ecommerce or digital experience at a high-growth consumer brand
  • Hands-on expertise with Shopify, Klaviyo, TikTok Shop, Impact/Rakuten
  • Strong background in CRM, lifecycle marketing, subscription and loyalty programs
  • Proven track record of owning DTC and subscription revenue
  • Ability to lead complex cross-functional projects

Preferred Qualifications

  • Beverage or BFY Beverage experience

Benefits

  • Fully remote role with a nationwide team

About the Company

OLIPOP is a functional soda brand focused on consumer health, with more fiber and less sugar than traditional soda.

What we look for

  • 12+ years of DTC, ecommerce or digital experience at a high-growth consumer brand
  • Hands-on expertise with Shopify, Klaviyo, TikTok Shop, Impact/Rakuten
  • Strong background in CRM, lifecycle marketing, subscription and loyalty programs
  • Proven track record of owning DTC and subscription revenue
  • Ability to lead complex cross-functional projects
  • Beverage or BFY Beverage experience
CRMDigital MarketingSAASE-commerceShopifyData AnalysisKlaviyoTikTok Shop
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