Sr. Manager of Copy and Brand Storytelling
Grüns
WorldwideFully remoteFull TimeSeniorMarketing & Advertising
USD 140,000–160,000 a yearPosted 2 hours ago2h agoApply link checked 1 hour ago
Why we think you can apply
- Hiring model
- Open worldwide · the employer states no country restriction
- Work from
- Anywhere, the UAE included
Posted 2 hours ago · apply link checked 1 hour ago
About the role
Responsibilities
- Own and evolve the Grüns voice across campaigns, launches, social, retail, partnerships, and wherever else the brand shows up.
- Manage and mentor our Junior Copywriter, providing creative direction, thoughtful feedback, and room to grow.
- Write scripts across TV, social, digital, and brand campaigns.
- Develop campaign concepts, messaging, naming, and brand narratives.
- Develop new brands from the ground up, including positioning, naming, voice, and messaging.
- Partner with Social Media Manager to concept social-first ideas.
- Work with Legal to ensure product claims are accurate and understandable.
- Collaborate with Growth and Ecomm to bring brand storytelling to life across the site and performance channels.
Requirements
- 8+ years of experience in brand storytelling, copywriting, advertising, editorial, or entertainment.
- Experience operating at a senior creative level within a CPG brand, agency, or startup.
- Exceptional portfolio proving conceptual thinking.
- Experience building the language behind 360 campaigns.
- Experience managing, mentoring, and giving feedback to writers.
- A strong point of view without the ego.
- A general disdain for AI but an openness to work with it to make your life easier.
About the Company
Grüns is a nutrition company dedicated to bringing comprehensive and real nutrition to you through nutrient-dense gummy snacks. We aim to fix the broken supplement industry by providing convenient, delicious, and whole-food based nutrition.
Benefits
- Competitive total compensation package
- Generous PTO
- Strong benefits coverage for you and your family
- Free Grüns products
What we look for
- 8+ years of experience in brand storytelling, copywriting, or advertising
- Experience in CPG, agency, or startup environments
- Exceptional conceptual portfolio
- Experience managing and mentoring writers
- Strong understanding of culture and internet trends
copywritingAdvertisingBrand Storytelling
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