Strategic Account Director

About the Company

Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, they work with over 6,500 dealerships and every major manufacturer in the country.

Responsibilities

• Develop and execute comprehensive strategic account plans for assigned OEM partners
• Build and maintain trusted relationships with executive and senior-level stakeholders across OEM corporate, regional, and field organizations
• Identify and develop opportunities to expand Affinitiv solutions across existing and prospective OEM programs
• Lead executive-level solution presentations, strategic planning sessions, and business reviews
• Provide strategic guidance regarding automotive digital retail, dealer marketing, CRM, and customer lifecycle management
• Partner with Product, Marketing, Operations, and Technology teams to deliver successful OEM programs
• Maintain accurate revenue forecasts and opportunity pipelines within CRM

Requirements

• Bachelor's degree in Business, Marketing, Communications, or related field
• 10+ years of professional experience working directly with automotive OEMs
• Proven experience managing senior and executive-level OEM relationships
• Deep understanding of automotive retail, dealer operations, and digital marketing
• Ability to navigate complex sales cycles and contract negotiations
• Ability to travel approximately 30–50%

Preferred Qualifications

• Experience with OEM-sponsored dealer marketing or CRM programs
• Familiarity with Shift Digital and J.D. Power platforms
• Experience with Salesforce or similar enterprise CRM platforms
• Experience with SaaS or marketing technology solutions