Strategic Marketing & Innovation Specialist

Workana

Completely RemoteFull TimeSales & Business Development
Posted Today

Job description

Responsibilities

  • Contribute to brand positioning and value proposition development
  • Define Customer Experience (CX) strategies for key client touchpoints
  • Identify innovation opportunities in products, services, and business models
  • Execute Go-to-Market (GTM) strategies for new products and initiatives
  • Monitor KPIs related to awareness, consideration, and conversion

Requirements

  • 3 to 4 years of experience in strategic marketing, brand management, or innovation
  • Experience with Go-to-Market strategies and commercial ecosystems
  • Fluency in English (written and oral)

Preferred Qualifications

  • University degree in Marketing, Business, or related fields
  • Knowledge of Design Thinking, Lean Startup, or Agile Marketing methodologies
  • Postgraduate or Master's degree

About the Company

Workana is an international platform focused on connecting talent with business opportunities across LATAM and beyond.

Skills & tools

MarketingStrategy

What the team is looking for

Use this list as a quick fit check before you apply.

  1. 013-4 years marketing experience
  2. 02Go-to-Market expertise
  3. 03Fluent English
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