Talent Brand and Partnership Lead

Responsibilities

• Serve as the primary lead for the external talent agency, establishing operating cadences, priorities, and accountability.
• Develop and execute individual coach brand strategies and growth roadmaps.
• Partner with Brand Partnerships to identify talent for deals and shape authentic concepts.
• Evaluate inbound and outbound opportunities considering brand fit, exclusivity, and strategic value.
• Lead the talent workstream from contract execution through delivery.
• Prepare and support on-air talent for key events, appearances, and shoots.
• Partner with Social, Community, and Marketing teams to execute tailored social and personal brand marketing strategies.
• Identify operational gaps and build scalable workflows for agency management and campaign delivery.

Requirements

• 5-7+ years of experience in talent management, talent marketing, brand partnerships, creator strategy, or social strategy.
• Experience directly managing or developing creators, coaches, or influencers.
• Demonstrated experience managing external talent agencies.
• Strong understanding of creator brand building, brand deals, and performance analytics.
• Experience evaluating partnership opportunities and working cross-functionally on negotiation and contracts.
• Established relationships within the creator ecosystem.
• Excellent communication, coaching, and relationship-building skills.
• Highly organized and detail-oriented with a ability to drive multiple concurrent initiatives.
• A builder's mindset and comfort operating in ambiguity.
• Passion for fitness, content, and helping coaches build meaningful brands.

About the Company

Tonal is a fitness technology company focused on building meaningful, durable brands and communities through high-quality on-air talent and content.