Trade Marketing Specialist

Responsibilities

• Develop and execute trade marketing plans by channel and market, aligned with brand and category priorities
• Build and implement modern trade plans covering planograms, category management, in-store visibility, and key-account activations
• Translate brand strategies into channel-specific POS materials, merchandising standards, and promotional activities
• Define shopper profiles by channel and category to improve assortment, messaging, and price points
• Establish and manage field data collection for distribution, shelf visibility, and competitor activity
• Analyze sell-in, sell-out, and stock data to identify performance gaps and develop action plans
• Lead trade execution of new product launches, ensuring strong listings and distribution
• Manage trade marketing budgets and track key channel KPIs and ROI

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA is an advantage
• 4–7 years of experience in trade/channel marketing, ideally in FMCG
• Proven experience in the GCC/MENA region, with KSA market exposure as a strong plus
• Solid grounding in distributor management, shopper marketing, and category management
• Demonstrated ability to use field data and shopper insights to drive channel decisions
• Strong analytical skills with sell-in/sell-out and market panel data
• Budget and project management discipline
• Excellent cross-functional collaboration and negotiation skills
• Fluency in English; Arabic is a plus
• Direct modern trade/key-account experience with retailer joint business planning

About the Company

Henkel is a global leader in both industrial and consumer businesses, with a portfolio including well-known hair care products, laundry detergents, and adhesives, sealants, and functional coatings.