User Acquisition Manager

Responsibilities

• Plan, launch, and optimize UA campaigns across Meta, Google, TikTok, and Programmatic DSPs
• Manage pacing, spend efficiency, and KPI performance for the utility app suite
• Own and inform ASO strategy including keyword strategy and store listing optimization
• Collaborate with creative teams to develop and test ad concepts
• Analyze and report on campaign performance to uncover actionable insights
• Identify and test new growth channels and networks

Requirements

• Bachelor's degree in marketing, communications, or equivalent experience
• 1-4 years of hands-on experience buying mobile app ads with seven-figure monthly budgets
• Strong understanding of App Store Optimization (ASO)
• Proven ability to scale UA efficiently in a mobile-first environment
• Strong analytical skills with proficiency in Excel/Sheets
• Familiarity with tools like Mixpanel, Google Analytics, Looker, Tableau, and Singular
• AI-native mindset with ability to build AI-driven workflows
• Experience with MMPs and performance marketing attribution

Benefits

• 100% remote-first global company
• Competitive compensation package
• Participation in the Company's equity plan
• Individual bonuses via Company Bonus Program
• Open PTO, generous Company Holidays, and Wellness Days
• Remote social activities and recognition via Bonusly