User Acquisition Specialist

About the Company

NewForm is the creative intelligence company. We help category disruptors like Kalshi, ElevenLabs, Babbel, and others scale paid ads by turning creative into a measurable, repeatable growth system. We oversee $100M+ per year in paid media spend.

Responsibilities

• Own end-to-end media management including campaign setup, targeting, bidding, budgets, creative rotation, and optimization
• Monitor and improve key metrics such as CPI/CAC, ROAS, payback, and retention
• Diagnose performance shifts related to creative fatigue, audience changes, funnel changes, or attribution issues
• Maintain account hygiene including naming conventions, UTM/parameter integrity, QA checks, and documentation
• Proactively suggest optimizations to improve clients' media program efficiency and scalability

Requirements

• 2-4 years of paid media experience (agency or consumer app experience preferred)
• Expertise in Meta is required
• Experience managing accounts with 7-figure annual media budgets
• Strong presentation skills and ability to craft compelling decks for client meetings
• Strong analytical skills

Preferred Qualifications

• Deep understanding of mobile advertising including SKAN, AEM, and MMPs