Vice President, Marketing & Branding

Responsibilities

• Build and own an integrated marketing operating model aligning Performance Marketing, Direct Marketing, and Creative & Brand
• Lead annual and semesterly integrated marketing planning cycles tied to state-level enrollment targets
• Manage market-level dashboards tracking cost per lead, cost per start, and enrollment performance
• Optimize Salesforce CRM as the marketing system of record
• Build and maintain UTM tracking infrastructure and lead scoring programs
• Manage the vendor ecosystem based on performance benchmarks
• Lead national brand campaigns and localized market campaigns
• Coordinate with enrollment leadership on conversion strategy and the learner journey

Requirements

• 10+ years of progressive marketing leadership experience
• 5+ years at the VP or senior director level
• Experience in multi-state or nationally scaled enrollment/lead generation programs
• Prior experience in higher education, specifically nursing or healthcare-adjacent education
• Proven success implementing Salesforce CRM and building UTM/attribution infrastructure
• Experience managing vendor relationships with performance-based accountability
• Strong analytical capability to translate data into strategy

Preferred Qualifications

• Background in nursing education marketing
• Familiarity with state regulatory environments and Boards of Nursing
• Experience building go-to-market plans across multiple geographic markets
• Proficiency with marketing analytics platforms and lead scoring technologies

About the Company

Nightingale Education Group focuses on higher learning in healthcare professions, contributing to elevating education, health, and employment systems through academic achievement and professional development.