VP, Growth

Responsibilities

• Own Nivoda's marketing strategy end to end, translating company goals into a growth model
• Build and scale the global marketing team, including hiring and structuring
• Drive demand generation and pipeline contribution for both retailers and suppliers
• Build the measurement layer including attribution, funnel instrumentation, and CAC reporting
• Run marketing as a portfolio of experiments to define leading indicators
• Manage positioning and product marketing across a multi-product platform
• Drive lifecycle and retention marketing in partnership with Product
• Partner with Sales and Revenue leadership on segmentation and sales enablement
• Localize go-to-market strategies across major global markets
• Manage the marketing budget and report to the leadership team and board

Requirements

• Significant experience leading marketing in B2B SMB
• Proven track record of building marketing functions from the ground up
• Deep, hands-on data and growth orientation with statistical discipline
• Demonstrated ownership of revenue or pipeline numbers
• Full-stack marketing breadth across performance, content, and brand
• Experience managing managers and making high-level strategic calls
• Ability to operate in a low-hierarchy, ambiguous environment
• Excellent written and spoken English

Preferred Qualifications

• Experience marketing a two-sided marketplace
• Background in traditional industries undergoing digital transformation
• Experience scaling companies from $10M to $100M+ GMV
• International go-to-market experience
• Familiarity with modern growth stacks like HubSpot and Mixpanel

About the Company

Nivoda is the operating system for the global jewellery industry, connecting retailers with suppliers in over 70 countries through a B2B marketplace.