WPP Media: Manager, Influencer Campaign, Dubai- Freelance

Responsibilities

• Translate client briefs into influencer campaign approaches, creator territories, content formats, channel recommendations and execution plans
• Build influencer strategies that balance brand objectives, audience relevance, creator authenticity, market nuance and measurable KPIs
• Develop creator shortlists and recommendations across nano, micro, macro, celebrity, expert, community and niche talent
• Lead the end-to-end campaign workflow including influencer selection, negotiation, briefing, contracting support, content review, approvals, publishing and reporting
• Manage campaign budgets, negotiate fees with creators and agents, track committed spend, monitor payment requirements and support finance reconciliation
• Advise clients and internal teams on creator usage, whitelisting, partnership ads, content rights, paid amplification and platform best practice
• Oversee influencer reporting, analyze performance data, extract insights and develop recommendations for future optimization
• Own day-to-day client communication, including status updates, campaign recommendations, issue management and performance readouts
• Manage and mentor Executives, ensuring clear delegation, quality control, timely follow-up and professional development
• Build and maintain strong creator, agent and partner relationships to secure better access, quality, flexibility and value for clients
• Identify opportunities to improve processes, templates, reporting standards, influencer rosters and ways of working
• Collaborate closely with media, strategy, creative, social, commerce and client service teams to integrate influencer work into the wider communications plan
• Stay ahead of platform changes, creator trends, disclosure requirements, regional cultural nuances and category developments

Requirements

• Bachelor's degree in marketing, Communications, Public Relations, or a related field is preferred
• 4-6 years of experience in influencer marketing, creator partnerships, social media, PR, talent management or integrated communications
• Proven track record of managing multi-creator campaigns across platforms and markets
• Experience managing budgets, negotiations, client communication and junior team members is required

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.