Digital Lead Generation Manager

Responsibilities

• Design and implement a scalable lead generation system to acquire customers in multiple regions.
• Develop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting.
• Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreach.
• Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies.
• Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking.
• Implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns.
• Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting.
• Develop and execute SEO strategies to enhance online visibility and organic lead acquisition.
• Optimize website landing pages and content strategy for lead conversion.
• Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads.
• Track key lead generation KPIs, ensuring performance optimization and ROI maximization.
• Implement lead scoring and segmentation models to identify high-converting prospects.
• Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies.
• Use AI-powered analytics and automation to continuously optimize lead generation efforts.
• Work closely with the sales team to align lead generation strategies with revenue goals.
• Coordinate with content marketers and designers to create compelling assets that drive engagement.
• Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients.

Requirements

• 3+ years of experience in lead generation, digital marketing, or demand generation
• Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar)
• Strong knowledge of Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation
• Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization
• Expertise in data-driven marketing, campaign performance tracking, and conversion optimization
• Strong understanding of B2B sales funnels and outbound/inbound lead generation
• Strategic thinker with a data-driven mindset
• Proactive and hands-on; able to build processes from scratch
• Excellent project management and execution skills
• Strong communication and stakeholder management skills

Benefits

• Build a lead generation machine from the ground up—a unique opportunity to create a scalable system
• Work with cutting-edge AI and automation tools to optimize sales outreach
• High earning potential with a competitive salary and performance-based commission
• Remote work flexibility with a global team

About the Company

Welcome to Max Accelerate, where we bring the world of technology together. Our unique services provide access to the best industry resources, technology, and partner services, uniting the global Enterprise Asset Management (EAM) community. At Max Accelerate, we believe in the power of collaboration and innovation. Our team comprises talented professionals from around the globe, each bringing diverse perspectives and expertise to the table. This international synergy fuels our mission to deliver unparalleled solutions in the EAM sector. We are committed to fostering a dynamic and inclusive work environment that encourages growth, creativity, and excellence. As we continue to expand, we are actively seeking passionate individuals worldwide to join our team and contribute to our vision of connecting the global EAM landscape. Join us at Max Accelerate and be part of a journey that transcends borders, embraces innovation, and shapes the future of technology.