Digital Marketing Manager (MENA)

Responsibilities:

• Develop and execute comprehensive marketing and growth strategies/campaigns to increase brand awareness, drive traffic, and generate leads.
• Manage and optimize all digital marketing channels, including SEO, ASO, Performance Marketing.
• Utilize strong analytical ability to evaluate end-to-end user experience across multiple channels and customer touchpoints.
• Analyze campaign performance metrics against goals (ROI and KPIs), adjust strategies according to results, and prepare regular performance reports to identify trends, and create opportunities for improvement.
• Measure and report performance of all digital marketing campaigns and assess 5. Implement and optimize growth hacking initiatives to increase user engagement and retention.
• Formulate and execute effective go-to-market plans.
• Work cross-functionally between the local team and central business units.
• Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for product differentiation.

Requirements:

• Bachelor’s degree in Business Administration, Marketing or related field preferred.
• Proven experience of at least 5 years in digital marketing, user acquisition/retention, product marketing, growth marketing or a similar role, preferably in the cryptocurrency or tech industry.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Deep understanding of the MENA (GCC experience is a plus).
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Strong understanding of cryptocurrency related terminologies and trends and having a liking for the industry is a plus.
• Strong ability to multitask and work quickly under tight daily deadlines.
• Exceptional project management, communication and interpersonal skills.
• Ability to thrive in a fast-paced, result-oriented environment.
• Fluency in English (Arabic is a plus) is required to effectively coordinate with partners and stakeholders; fluency in French is a plus.

Benefits:

• Competitive salary
• Flexible working conditions
• Flat organization
• Great locations with a highly talented and international colleagues
• Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!

About the Company

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.