Director- Field Marketing CEMEA

Responsibilities

• Lead Regional Visa Value-Added Services (VAS) field marketing, focusing on demand generation for seller-side audiences (merchant and acquirer acceptance across payment processing, tokenization, fraud, and risk).
• Oversee planning and execution of all field marketing activities for VAS in CEMEA, ensuring initiatives support business growth and priorities.
• Collaborate with regional sales, product, and executive leadership to align marketing programs with business goals, drive new revenue, and cross/upsell.
• Adapt and implement Acceptance Solutions marketing plans in the region using a globally defined model—leverage best practices for awareness, demand generation, and engagement across strategic segments.
• Lead event strategy—plan and execute key industry and Visa-hosted events (pre-event positioning, onsite activation, post-event follow-up).
• Drive localization and adaptation of marketing and sales content and develop region-specific materials to support sales and partner conversations.
• Track, analyze, and optimize effectiveness of marketing programs using insights to maximize ROI.
• Key Internal Partners: Regional B2B Marketing Lead, Global and Regional Sales and Relationship Teams, Acceptance Solutions & Risk/Identity Teams, Marketing/Comms (Regional & Global), Analytics/Research, Finance.
• Hybrid work model: days in-office confirmed by hiring manager.

Requirements

• Bachelor degree (required).
• 10+ years’ B2B marketing or communications experience.
• Direct experience in Financial Services, Payments, or Technology preferred.

Preferred Qualifications

• MBA or advanced degree preferred.
• Deep experience in marketing strategy, GTM planning, demand generation, and launching new products/solutions.
• Proven ability to partner with senior business/cross-functional leaders.
• Strong understanding of payment ecosystem: merchants, banks, acquirer processors, fintechs, risk management stakeholders.
• Executive presence; outstanding written/verbal communication and influence skills.
• Highly collaborative, energetic, and solutions-oriented.
• Strong organizational/analytical/problem-solving skills; data-driven, outcome-focused.
• Experience working across global/regional teams; culturally aware.

Benefits

Visa is an Equal Opportunity Employer. Diversity is highly valued and all qualified applicants will receive consideration regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or veteran status. Visa considers qualified applicants with criminal histories consistent with EEOC guidelines and applicable law.

About the Company

Visa is the world's leader in payments and technology, processing more than 259 billion transactions in over 200 countries annually. Its mission is to connect the world via the most innovative, reliable, and secure payments network, empowering individuals, businesses, and economies globally. Visa uplifts everyone, everywhere by being the best way to pay and be paid.