Director - Marketing Services

Responsibilities

The Marketing Services CEMEA Director will:

• Lead a central hub team to collaborate with sub-regional marketing services teams and increase VIK marketing revenue.
• Oversee ecosystem partnerships, improve operations and workflows, upskill internal and external teams.
• Develop and implement bespoke marketing programs for key partners.

Strategic Leadership:

• Develop and implement a consultative framework for pipeline tracking across CEMEA.
• Standardize workflows throughout the sales journey.
• Build custom programs aligned with sub-regional priorities.
• Drive thought leadership through published content and industry event participation.

Team Development & Management:

• Build and retain a high-performing marketing team with diverse expertise.
• Foster collaboration focused on service excellence.
• Upskill internal/external teams with latest marketing strategies and tools.

Cross-Functional Collaboration & Knowledge Sharing:

• Partner with VCA, sales, product, and analytics teams for an integrated approach.
• Facilitate knowledge sharing of best practices across sub-regions.
• Extract and deliver added value from ecosystem partnerships to clients.

Capability Building & Operational Excellence:

• Develop sales collateral and playbooks to scale successful approaches.
• Create reporting systems for pipeline tracking and conversion rates.
• Co-design measurement frameworks to demonstrate ROI on marketing investments.
• Identify process improvements to drive efficiency and effectiveness.

This is a hybrid role; expectation of days in office will be confirmed by the Hiring Manager.

Requirements

• 12+ years of work experience with a Bachelor’s Degree, or 8-10 years with an Advanced Degree, or 6+ years with a PhD.
• Proven strategic vision and commercial acumen.
• Exceptional negotiation and partnership skills.
• Strong data-driven decision-making and analytical skills.
• Experience in marketing strategy, brand management, and campaign execution.
• P&L management and financial acumen.
• Proven digital marketing expertise.
• Client management and agency experience.
• High energy, self-starter, proactive approach.
• Commitment to inclusive and multicultural environments.
• Willingness to travel as required.

Preferred Qualifications

• Experience leading CEMEA or similar regional marketing teams in payments/technology.
• Demonstrated ability to scale marketing enablement initiatives across large regions.
• Thought leadership through publishing in relevant journals or speaking at industry events.

Benefits

Visa is an equal opportunity employer. Qualified applicants are considered without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Consideration for qualified applicants with criminal histories is consistent with EEOC guidelines and applicable law.

About the Company

Visa is a world leader in payments and technology, connecting people, businesses, and economies globally. With a mission to uplift everyone, everywhere by being the best way to pay and be paid, Visa supports 259 billion transactions annually in over 200 countries. Join Visa to make an impact and experience a purpose-driven career.