Director- Regional Field Marketer CEMEA

Responsibilities

• Lead Regional VAS (Value-Added Services) field marketing with a focus on demand generation for seller-side audiences.
• Oversee planning and execution of all field marketing activities for Visa Value-Added Services in the CEMEA region; ensure initiatives support business growth and priorities.
• Collaborate closely with regional sales, product, and executive leaders to align marketing programs with business goals and drive new revenue, cross-sell, and upsell solutions.
• Translate business unit and product priorities into actionable regional marketing plans leveraging global models, driving awareness, demand generation, and engagement.
• Lead planning and execution of key industry and Visa-hosted events—pre-event positioning, onsite activation, and post-event follow-up for maximum client engagement.
• Localize and adapt marketing and sales content for unique regional and customer needs; develop region-specific materials.
• Track, analyze, and report on marketing program effectiveness and optimize campaigns for maximum ROI.
• Engage with internal partners including B2B Marketing leads, GTM sales/relationship teams, Acceptance Solutions and Risk teams, Marketing/Communications, Analytics, and Finance.
• Hybrid position with some days onsite in Dubai, UAE.

Requirements

• Bachelor’s degree (required)
• Significant B2B marketing experience (min. 10 years)
• Deep knowledge of marketing strategy, go-to-market planning, and demand generation
• Experience launching products and solutions
• Ability to engage, influence, and partner with senior business leaders/cross-functional teams
• Strong communication and executive presence
• Highly collaborative, energetic, and solution-oriented
• Data-driven with strong analytical and problem-solving abilities
• Experience working in global and regional teams, culturally aware

Preferred Qualifications

• MBA or advanced degree preferred
• Experience within Financial Services, Payments, or Technology sectors
• Knowledge of payment ecosystem audiences: merchants, banks, fintechs, risk management stakeholders
• Experience supporting sales enablement and event marketing for enterprise/B2B

Benefits

• Equal Opportunity Employer, inclusive of all backgrounds and identities
• Fair consideration for candidates with criminal histories per local law

About the Company

Visa is a world leader in payments and technology, connecting consumers, merchants, financial institutions, and governments across 200+ countries. Visa enables individuals and economies to thrive, with a mission to uplift everyone, everywhere through innovative, secure, and reliable payment solutions. Join Visa and make an impact with a purpose-driven industry leader.