GameFi Marketing Lead (ZeroSum)

We’re seeking a senior marketing executive to market ZeroSum globally. The marketer will collaborate with Entangle CMO and ZeroSum Product Owner to generate disruptive ideas and concepts. The ideal candidate will possess exceptional creative skills while also being able to build and support a process around him/herself. This role requires prior deep GameFi experience.

Responsibilities:

- Lead the strategic planning and execution of the launch of GameFi solutions from both marketing and PR perspectives, ensuring comprehensive positioning and compelling messaging that resonates with the target audience.

- Develop and implement a comprehensive communication delivery strategy encompassing various mediums such as X, YouTube, web outlets and portals, maximising reach and engagement.

- Utilise analytics and data-driven insights to track performance metrics and optimise exposure, including identifying optimal posting times and content strategies.

- Come up with and process creative, disruptive marketing and branding ideas and concepts.

- Drive cross-functional initiatives aimed at user growth, collaborating closely with technical, product, and external partners to brainstorm innovative ideas and conduct thorough analyses to support business expansion efforts.

- Ensure brand consistency and messaging alignment across all communication channels, effectively resonating with the target audience while safeguarding the integrity of the brand identity.

Requirements:

- Minimum 4 years of experience with web-based products, with at least 2 years in sr marketing roles within GameFi projects.

- Experience leading teams of 3+ people.

- Native or bilingual proficiency in English.

- Personal experience in gaming, esports, online gambling.

- Personal experience dealing with crypto assets.

- Expertise in growing user bases using the latest technology and tools.

- Portfolio of disruptive/degen marketing campaigns.

- Ability to create, drive, and execute marketing strategy effectively.

- Located in EMEA or Asia to accommodate team business hours.

What You Get in Return:

- Competitive compensation package including token allocation.

- Flexible working hours.

- Opportunity to join an ambitious start-up revolutionising a multi-billion dollar industry.

- Voice in shaping the company's direction as part of the founding team.

- Collaborative and supportive work environment with remote teams across different time zones.

- Growth opportunities and career advancement within a rapidly expanding international start-up.

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