GCC Marketing Lead

Responsibilities

• Drive regional growth across GCC markets—primarily the UAE and Saudi Arabia—owning the full marketing mix, performance analysis, and leadership reporting.
• Lead localization efforts, working with local contractors to adapt Eight Sleep’s communication assets, including the website, emails, and paid campaigns, for cultural and language relevance.
• Collaborate with the Growth Marketing team to optimize digital performance across Meta, Google, Snap, and affiliate channels through creative testing, bidding strategy, and data-driven experimentation.
• Identify, negotiate, and activate partnerships with regional influencers, athletes, podcasts, sports clubs and brand collaborators to build relevance and trust with target audiences.
• Plan and execute offline activations (e.g. product showcases, events, retail partnerships, club pop-ups) to elevate brand presence and generate high-impact product experiences.
• Secure and maximize media coverage in premium regional outlets to enhance brand visibility and credibility.
• Conduct market analysis, identifying regional trends, competitive activity, and emerging opportunities to inform positioning and campaigns.
• Own marketing reporting, delivering synthesized insights, KPI tracking, and clear next steps to guide strategic decisions.
• Provide on-the-ground support for white-glove Pod installations and product onboarding for key VIP partners and ambassadors.

Requirements

• 3–5 years of experience in marketing, brand management, or project management for a high-growth D2C brand
• Proven track record managing both offline activations and digital performance campaigns (Meta, Google, etc.)
• High-energy, resourceful, and fast-moving—you thrive in dynamic environments and drive impact through effective, hands-on execution
• Strong brand affinity with a local network in sports, wellness, biohacking, and tech communities
• Self-starter who excels at building and owning initiatives from scratch with minimal oversight
• Exceptional communicator with a proactive mindset, collaborative spirit, and a bias for action
• Based in Dubai with deep understanding of regional consumer behaviors; Arabic proficiency is a plus

Benefits

• Immediate responsibility and accelerated career growth
• Collaboration with exceptional talent
• Equitable compensation and continuous equity investment (includes equity refreshment based on performance)
• Your own Pod (Eight Sleep sleep technology)
• Health, vision, and dental insurance for you and your dependents
• Supplemental life insurance
• Flexible PTO
• Commuter benefits
• Paid parental leave

*Benefits may vary depending on location

About the Company

Eight Sleep is a pioneering sleep fitness company on a mission to fuel human potential through optimal sleep. By leveraging the latest hardware, software, and AI technology, Eight Sleep transforms every night into a personalized, data-driven recovery experience trusted by high performers, athletes, and health-conscious consumers in over 30 countries. Named one of Fast Company's Most Innovative Companies and featured in TIME's "Best Inventions of the Year," Eight Sleep operates like a high-performance team, driving continuous innovation and excellence. Join Eight Sleep to build cutting-edge technology and help shape the future of sleep fitness.