Head of Marketing & Demand Generation

Responsibilities

Leadership

• Build, mentor, and scale a high-performing marketing team focused on pipeline creation.
• Own the strategy and day-to-day execution of multi-channel demand generation.
• Oversee and align content, creative, demand gen, web development, and marketing operations to ensure brand and pipeline impact.
• Partner with technical leadership to translate strategic goals into executable marketing campaigns.
• Establish operating cadence, KPIs, and dashboards linked to revenue outcomes.

Lead Generation & ABM

• Design and run multi-channel outbound and ABM programs targeting U.S. mid-to-large enterprises.
• Craft compelling, value-led messaging for CTOs, CIOs, VPs of Engineering, and Operations leaders.
• Build and maintain target account lists, ICPs, segmentation, and lead scoring in collaboration with Sales.

Campaigns & Content

• Launch and optimize campaigns across SEO/SEM, paid social, LinkedIn, webinars, and email.
• Collaborate with technical leaders to translate capabilities into solution narratives, case studies, and thought leadership.
• Oversee sales enablement materials and ensure brand consistency across website, social media, and digital channels.
• Test, learn, and iterate to improve CTRs, MQL→SQL conversion, and campaign velocity.

Funnel Management

• Qualify inbound and outbound leads through structured discovery.
• Maintain accurate CRM hygiene (HubSpot/Salesforce, LinkedIn Sales Navigator) and ensure smooth handoffs to U.S.-based sales teams.
• Establish clear SLAs with Sales for lead follow-up and progression.
• Orchestrate nurture tracks to move accounts from awareness to opportunity.

Market Intelligence & Field

• Track U.S. buyer trends, competitor moves, and regulatory/industry shifts in target verticals.
• Own strategy, planning, and execution of U.S. conferences and trade shows, including creative, logistics, and on-site representation (up to 30% travel).
• Gather insights from delivery and product teams to align offerings with market demand.

Requirements

• 7–10+ years B2B marketing and lead generation for complex technical/software services
• Proven success building sales-qualified pipeline for U.S./European markets
• Experience leading cross-functional marketing teams
• Excellent English communication skills
• Proficiency with CRM and marketing automation tools (HubSpot or Salesforce) and LinkedIn Sales Navigator
• Analytical, data-driven mindset with command of funnel metrics, attribution, and ROI
• Demonstrated ability to select and implement marketing tech stack (ABM platforms, analytics, automation)

Preferred Qualifications

• Familiarity with AI/ML, data engineering, DevOps, or enterprise software development services
• Background in software services or consulting environments serving U.S. clients
• Experience in biotech, medical devices, manufacturing, or highly regulated industries
• Hands-on experimentation mindset across copy, offers, and channels
• Experience with account-based marketing and modern inbound strategies

Benefits

• Competitive base salary plus performance bonus tied to qualified pipeline delivered and sales outcomes (travel expenses for approved U.S. trips)
• Six-month career advancing opportunities
• Supportive and friendly work environment
• Premium medical insurance (employee + family)
• English language development courses
• Interest-free loans paid over 2.5 years
• Technical development courses
• Planned overtime program (POP)
• Employment referral program
• Social insurance

About the Company

Integrant, Inc. is a custom software development company focused on providing tailor-made software solutions to fit your needs to a tee. We strive to uncover your pain points and seamlessly integrate with your business for a one-team approach. Our daily guiding principle is to do the right thing for customers and employees, delivering the highest quality service through investment in our people and inspiring a people-to-people connection. Founded in 1992, Integrant specializes in software development (.NET, JavaScript, Java, iOS, Android, test automation frameworks, Agile development, React Native, Hybrid Mobile App development, Web/Desktop App development, ReactJS, AngularJS), providing long-term value for global enterprises.