Instagram Shoutouts Media Buyer

Responsibilities

• Write high-converting creatives (posts, reels, carousels)
• Negotiate and buy Instagram shoutouts from niche pages
• Analyze daily performance (CPF, CPL, CPA, ROAS, booking rates, lead quality)
• Track shoutout performance by pages and creative
• Launch and test 1–2 creatives per day based on conversion data
• Collaborate with setters and closers to optimize spend based on lead quality
• Optimize and scale the shoutout campaign while maintaining ROAS
• Expand into Meta Ads and other high-scale paid channels

Requirements

• Driver of growth; seeks to scale campaigns aggressively
• Field athlete—writes, tests, and launches ads independently
• Direct response operator; fluent in offer, funnel, and media concepts
• Data-obsessed optimizer; tracks and acts on performance metrics
• Feed-native creative; can write with the brand's voice and create engaging hooks
• High-energy leader; self-motivated goal-setter
• Self-starter; executes daily without micromanagement
• Spent $10K–$100K+ on paid media, especially shoutouts
• Written dozens of conversion-driving creatives
• Tracked ROAS, CPF, DM volume, lead quality, and IG shoutout metrics
• Experience in high-ticket coaching or online education brands
• Worked in high-velocity, results-driven sales environments

Preferred Qualifications

• Prior Meta Ads buying experience
• Experience building scalable paid growth engines for personal brands
• Demonstrated journey from hands-on role to strategic marketing leadership

Benefits

• Base salary (matched or exceeded to current compensation)
• Performance-based bonuses tied to direct revenue results

About the Company

Impact Clients sells pre-built digital products designed to help individuals create and launch their own digital arbitrage business. The brand is faith-driven, service-oriented, and rapidly scaling with a mission to turn a high-growth personal brand into one of the most influential voices in business education.