MFS Performance Marketing Manager, Fintech

Description Optasia is a fully-integrated B2B2X financial technology platform covering scoring, financial decisioning, disbursement & collection. We provide a versatile AI Platform powering financial inclusion, delivering responsible financing decision-making and driving a superior business model & strong customer experience with presence in 30 Countries anchored by 7 Regional Offices.

Responsibilities

• Develop and execute overall performance marketing strategy
• Set up, monitor, manage and optimize campaigns across multiple platforms and channels for positive ROI
• Manage performance marketing campaigns including go to market, to help acquire new customers and drive growth.
• Creative ability to create enriching content to enhance campaigns.
• Communicating regular metrics and findings from campaigns and analyze performance, insights, blockers, and areas of opportunity.
• Conduct conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the online and offline to identify what works best
• Improve customer lifetime value together with the aim of reducing acquisition costs.
• Responsible for the growth marketing and CRM strategy, processes, and implementation.
• Work together with external agencies to optimize the delivery of ad, app, website and campaigns driving user experience and activations

Requirements

• University degree in marketing or related field.
• 5+ years’ experience in a performance marketing role in a financial industry
• Extensive experience on marketing campaigns, as well as sms/email campaigns, social media, landing pages, blogs, SEO/SEA and display marketing.
• Strong experience using analytics tools and database tools such as Excel, Google Analytics, Tableau, etc. and performance marketing tools/platforms.
• Outstanding communication, presentation, and storytelling skills
• A customer centric mindset and great analytical skills.
• Have UX and social media writing experience.
• Creativity, personal drive and a structured approach.
• Legal authorized eligibility to work in the post's location

Benefits

• Flexible remote working
• Competitive remuneration package
• Extra day off on your birthday
• Performance-based bonus scheme
• Comprehensive private healthcare insurance
• All the tech gear you need to work smart

About the Company Optasia is a fully-integrated B2B2X financial technology platform. We are seeking for enthusiastic professionals, with energy, who are results driven and have can-do attitude, who want to be part of a team of likeminded individuals who are delivering solutions in an innovative and exciting environment.