Performance Marketing Manager

Responsibilities

• Own performance across all paid acquisition channels (paid search, paid social, display, shopping, affiliates) for UAE & global markets
• Partner with and manage performance marketing agency: brief, review, optimise and ensure delivery against KPIs
• Define paid media strategy with Head of Ecommerce & Digital Growth, aligning budgets to commercial objectives
• Forecast, plan and pace media budgets; reallocate spend based on performance and opportunity
• Plan and run A/B tests, experiments and CRO initiatives to improve conversion and ROI
• Analyse campaign performance, produce actionable insights and share learnings with Marketing and Go‑To‑Market teams
• Coordinate paid activity with product launches, promotions and brand initiatives

Requirements

• Paid search
• Paid social
• Display ads
• Shopping ads
• Affiliate marketing
• Budget forecasting
• A/B testing
• GA4 expertise
• Shopify knowledge
• Agency management
• ROAS/CAC
• CRO
• Analytical skills
• 4+ years

Preferred Qualifications

• Experience in ecommerce or fashion/lifestyle brands
• Experience managing media at scale across multiple markets
• Track record of improving unit economics and ROAS
• Familiarity with European markets and cross‑regional campaigns
• Strong communication and stakeholder management skills

Benefits

• Competitive salary and benefits package
• Hybrid working (Abu Dhabi-based) with flexible arrangements
• Health insurance
• Paid annual leave

About the Company

PANGAIA is a materials science and apparel collective focused on creating products that reconnect people and planet. We combine innovation, design and purpose to deliver premium products and sustainable experiences. The Performance Marketing Manager will play a key role in scaling our ecommerce growth as we relaunch globally, owning paid acquisition performance and ensuring commercial impact across channels and markets.