Product Marketing Manager

Responsibilities

• Own the go-to-market plan for the B2C app launch, including positioning, messaging, campaign execution, and performance analysis
• Develop and manage full-funnel marketing strategies (awareness to retention) across paid, owned, and earned channels
• Collaborate closely with Product and UX teams to influence feature positioning, onboarding experience, and in-app engagement strategies
• Lead paid media campaigns (especially paid social and display), working with internal teams or agency partners to optimize performance
• Build and manage ongoing content marketing strategies and in-app communications
• Use customer insights and analytics to refine audience targeting, messaging, and channel mix
• Partner with creative teams to brief, develop, and iterate on campaign assets that resonate with target users
• Track and report KPIs on acquisition, conversion, and retention, driving continuous improvement through testing and iteration

Requirements

• 5+ years relevant work experience with a Bachelor's Degree, or 2+ years with an Advanced Degree (e.g. Masters, MBA, JD, MD), or 0 years with a PhD
• Digitally native and data-informed
• Deep experience in B2C marketing tactics: paid social, content marketing, lifecycle communications, performance campaigns
• Strong analytical skills and test-and-learn mindset

Preferred Qualifications

• 6+ years work experience with Bachelor's Degree or 4+ years with an Advanced Degree or up to 3 years with a PhD
• 7 years in B2C product/growth marketing, ideally in startups, consumer apps, or digital-first environments
• Experience launching/scaling mobile apps or digital consumer product
• Strong knowledge of full-funnel strategies connecting brand messaging to performance goals
• Practical experience: paid social, content marketing, CRM/lifecycle campaigns, SEO
• Understanding of digital channels, mobile user behavior, and user acquisition best practices
• Excellent collaboration skills with technical and creative stakeholders
• Preferred: Experience in consumer fintech or other fast-paced B2C sectors

Benefits

Visa is an EEO Employer. All qualified applicants receive consideration regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Visa also considers candidates with criminal histories in line with EEOC guidelines and local law.

About the Company

Visa is a global leader in payments and technology, facilitating more than 259 billion transactions across over 200 countries each year. Visa's mission is to connect the world through an innovative, reliable, and secure payments network, empowering individuals, businesses, and economies to thrive. Driven by the purpose to uplift everyone, everywhere, Visa aims to be the best way to pay and be paid.